Softomotive | Simplify Automation

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It’s the people, stupid! How businesses can benefit from automation strategies with a human touch

Automation in the workplace is evolving rapidly and there is increasing realisation that achieving success is not just about the technology – people really matter. The fact is, most of the potential benefits of Robotic Process Automation (RPA) are to be derived from attended automation, whereby people remain very much ‘in the loop’. To coin a phrase, “It’s the people, stupid!”

The question is: how can senior executives manage people-centric RPA strategies to maximize business value?

This webinar, featuring Forrester, addresses this question. Attendees will learn:

  • How business leaders can use Forrester’s “Robotics Quotient” to self-assess their readiness for working side by side with robots.
  • Three key workplace design principles to create an optimal environment where people and machines collaborate together.
  • Seven key things to consider in terms of when and how employees are engaged in the RPA process.

Meet the speakers


J. P. Gownder
Vice President, Principal Analyst, Forrester

J.P. is a vice president and principal analyst serving CIOs, CTOs, and other technology and business leaders. He leads Forrester’s research into the impact that automation technologies like artificial intelligence, smart software, robotics, and customer self-service have on the future of work, the future of jobs, and the economy. His research also covers the role that technology innovations play in the workforce, employee experience, and the adoption of emerging technologies.

Bob Weare
Chief Marketing Officer, Softomotive

Bob is an experienced B2B technology marketing professional and joined Softomotive as its first Chief Marketing Officer. Prior to that, he was Head of Global Solution Marketing for IBM’s Enterprise Financial Risk Management business, part of IBM Watson Financial Services. Throughout his career, he has helped businesses of all sizes, primarily in technology and consulting, to shape, develop and execute global plans for success. Bob earned a BA Hons from Nottingham University and an MBA from Hull University.